In this Roundtable episode Jason presents his thoughts around two stakeholders in the cycling performance world with potentially conflicting interests: athletes, coaches, & performance staff who want to improve cycling performance vs. companies selling and marketing performance products and services. In a perfect world these entities could work together harmoniously to benefit each other and the sport. But how do we navigate towards a mutually beneficial relationship for these two groups of stakeholders when they are incentivized differently? Step one might be to acknowledge and explore their conflicts of interest, desired outcomes, and what they offer each other…
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Jason Boynton, Ph.D.
Producer & co-host:
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